Nowadays, a life without Internet connection is tends to be impossible. Everyone of us sends messages at every minute from a day through the Internet. The majority of these messages are part of communication with our friends or people that have common interest with us.
Facebook is the most used social-media network which facilitates the keeping in touch with people we met in our lifes. Unfortunately, most of the persons who became our friends on Facebook do not have the same interests that we have. Often, they fill our timeline with things that have no importance to us. But sometimes these things may get us annoyed and that could be a problem.
We would like to open Facebook and do not see those posts that are not consistent to our desires. Sometimes we want to avoid certain public issues that some people do much commotion on Facebook. We want to follow our routine without having a timeline bombarded with such posts.
FbProfiler is an app that could help you to organize your timeline. Based on information from your timeline it can identifies the friend whose posts annoy you and makes some recomandation about unfollowing or deleting the friend.
From another point of view, our application will also give you an insight about some of your friends, this way you will know a little bit more about them and will know which of them is compatible with your ideas.
Our application targets social media users, especially those with multiple accounts and too many friends, because their news page is filled with a lot of information and in these cases, the need for sorting and filtering information may arise.
Facebook has multiple internal applications which analyze your news feed, but they probably gather your data and use it for marketing reasons.
FbProfiler is a solution which guarantees that processing your data is safe and being an external app it doesn't save or sell your data... and furthermore, we think to develop the idea into an application that unifies all social network accounts.
We will guide our business growth following the evolution of these metrics:
Our startup has only fixed costs:
Till our service will become fully grown with multiple positive reviews and after several sessions of feedback implementation from beta users, we will rely on an initial investment. After we will prove the value of our service to the end user, the main revenue will probably be provided by a monthly subscription from the end users or may come from advertisements specially created by us, less aggressive than those usually appearing on Facebook.
This idea has come from the need to be informed of everything we care about without losing time by scrolling through unnecessary posts, especially when we are social network users and have over a thousand friends.
We believe that a solution to this problem could be an application that scans the posts from our friends and based on that give back some recommendations about keeping or not the persons in our list. For these recommendations it will be necessary to enter some key words for determinating which topics you are trying to avoid. Another function of this application could be to classify the friends based on their posts.
Because we talk about a complementary application for Facebook, in this case the customers must be Facebook users. Of course, they must be dissatisfied about the content of their news page and they must think that a solution could be an app like our.
We have thought that a good questionnaire can tell us about the existence of potential clients that fit the description above.
We made a study on a sample of more than 200 people and to the question: "On a scale of 1 to 5, how useful do you think is the daily content displayed on a news feed in a social network?", 78% of people gave ratings less than or equal to 3 and only 4.7% gave the maximum as is shown in the chart below.
On the other hand, the question "What do you think is the biggest inconvenience in using social networks?" many respondents answered: the loss of time. Some of the many answers are related to the dependence on social networking because of the content flow and distraction with topics other than what they are looking for. Other opinions are listed below.
We shared the questionnaire to our Facebook profiles and also we distributed the form to Facebook groups, regardless of the interests of the groups. We received about 230 responses and you can find our questionnaire and its responses below:
These answers make us to think more about the future roll of our app.
Now, we need to define our application as a cronological sorting application that generally eliminates unnecessary content / spam / aggressive advertisements without isolating the user from important news, and alerting him/her when using the socializing application too much.
Furthermore, people tends to say there are already a lot of apps so we think to make an application which unify all social networking applications.
However, a more intense analysis will be needed so we know what we can offer faster and which will be the way to develop the product.
We consider we are ready for the next step, because now we know better what are the customers needs/desires and we have a lot of information about what should do our app and what shouldn't.
Wellness Coach
-Bună, ai conturi pe rețele de socializare? -Bună, am doar pe Facebook și pe Instagram, însă în ultima vreme am folosit mai mult Instagram pentru că mă ajută cu business-ul meu; contul de Facebook îl folosec mai mult pentru a vorbi cu persoanele apropiate. -Ai mulți prieteni/followeri? -În jur de 2000. -Ce părere ai de postările care îți apar în news feed, având în vedere că ai foarte mulți prieteni în listă? -Sunt total indiferent la postări, mă opresc doar la clipurile care mi se par amuzante sau la cele motivaționale sau care arata ceva inedit în rest nu mă interesează nimic.
Visual Manager
-Bună, folosești Facebook? -De peste 10 ani. -Ai mulți prieteni în listă? -Cred că în jur de 1600. -Și vorbești cu toți? -Doar cu persoanele care-mi sunt prietene și în viața reală în rest mai sunt cunoștinte sau oameni pe care nu îi cunosc și nu am vorbit niciodată. -Ai nemulțumiri sau chestii care te enervează? -Nu-mi place că-mi apar în pagina de noutăți postările la care dau prietenii mei like, prefer să văd doar ce postează. -Ce-ți place să faci în timpul liber? -Să mă plimb, să fac poze, să citesc.
Studentă, Model
-Bună, folosești Facebook intents? -Postez în fiecare zi cel puțin o dată pe Facebook și pe Instagram. -Cu ce te ocupi? -Sunt studentă la ASE și în plus particip la promovarea unor produse cosmeice sau haine. -Conturile de pe rețelele de socializare te ajută în ceea ce faci? -Bineînteles, însă recunosc că o mare parte din timpul meu liber o petrec tot pe telefon pentru că-mi place să fiu informată despre ceea ce se petrece în jurul meu și să cunosc oameni noi cu ajutorul lor. Uneori am impresia că pierd timp în care aș putea să fac ceva mai util, dar revin la același obicei.
While conducting some interviews we come up with a persona for our targeted client:
- Demographics:
Age: 18 - 35
Gender: F/M
Location: Romania
- Behaviour:
- Uses social media
- Gathers lots of information on Social media - events, conferences etc.
- Always on the move
- Involved in many activities
- In touch with technology
- Needs
- Time is a limited resource.
- Something to better organise
- Not to lose too much time on-line
- Statistics about it's interests
- Problems
- Lose much time on on-line platforms
- Flooded with useless information online
After the interviews resulted that our client segment is made up of very popular people, maybe we should think of a particular type of application for famous people.
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Recordings >>
Here are some examples about how our app identifying some subjects in posts:
First Sale; Get people to see the MVP.